Posts Tagged: "iphone"

The Science Of Why Storytelling Is So Powerful

Stories are powerful. They draw us in and they make us feel.

The experience of hearing or watching a story is processed in our brains differently than when we simply are given facts.

When we hear facts or read information, it hits our “language processing” parts of the brain where we decode words into meaning. And that’s it. Nothing special happens.

But when we hear a story, something very different happens. Not only are the language processing parts of the brain activated, but also the parts of our brain that we would use if we were actually experiencing the events of the story ourselves.

A good story can put your whole brain to work.

I remember some particularly memorable stories from my growing up years in the ‘70’s and ‘80’s… Read More